A New Chapter for KAZARTT
For nearly 8 years, KAZARTT has been much more than a belt brand.
It started as a somewhat crazy idea, launched with a lot of enthusiasm, a few mistakes, many lessons learned, and above all, an enormous amount of passion.
Since day one, thousands of you have followed this adventure, worn our creations, shared your encouragement, and helped bring to life the values behind every single model.
Before anything else, I simply want to say thank you.
Thank you for your trust. Thank you for your loyalty. Thank you for allowing KAZARTT to grow year after year.
Today, I am delighted to share an important milestone in the story of our brand.
Let me introduce Julian
Julian has been an entrepreneur for many years and is passionate about building digital and e-commerce businesses.
Throughout his career, he has created, supported, and developed several online ventures, including Kiddi Quad, which he successfully managed for more than 13 years.
Like me, Julian is driven by entrepreneurship, digital marketing, brand building, and innovation. But what reassured me most during our first conversations was that he didn’t simply see KAZARTT as a business opportunity.
He understood what makes this brand special.
The values.
The stories.
The community.
And that made all the difference.
We met in Lille a few weeks ago to discuss the future of KAZARTT. What was initially meant to be a simple meeting quickly turned into several hours of conversation about entrepreneurship, marketing, brand development, and long-term vision.
By the end of that meeting, I had the feeling that I had found someone who shared the same beliefs as me about what KAZARTT should remain… and what KAZARTT can become.
Why KAZARTT?
Here's what Julian shared with me:
“What attracted me to KAZARTT wasn’t only the quality of the products. It was the story that has been built over nearly eight years, the values behind the brand, and the incredible potential it still holds today.”
As many of you already know, KAZARTT has always had a special connection with Spain.
Our belts have been manufactured there since day one.
Julian shares the same appreciation for Spain, its culture, lifestyle, and energy. A connection that naturally aligns with the DNA of the brand.
What sill change… and what won’t
Over the coming weeks, Julian will become the majority shareholder of KAZARTT and will take responsibility for the day-to-day operations of the business.
As for me, I will remain involved in the adventure and continue supporting the brand’s strategic development.
In other words: I may become a little less visible… but I’m not going anywhere.
I will simply be less involved in the daily operations, allowing KAZARTT to enter a new phase of growth.
This new chapter also comes with an important change: KAZARTT’s operations and company headquarters will gradually be transferred to France.
The objective is simple: to bring the brand closer to its main market, simplify its development, and provide the best possible conditions for continued growth in the years ahead.
This transition has been carefully considered.
My goal was never to find a buyer.
My goal was to find the right person.
Someone capable of respecting everything that has been built while bringing fresh energy and new ideas to take KAZARTT further.
I genuinely believe I have found that person.
Our ambition
Our ambition is simple:
- Preserve the DNA of KAZARTT.
- Continue offering high-quality products made in Spain.
- Develop new collections.
- Increase the visibility of the brand.
- Reach a new generation of customers.
- Continue telling meaningful stories through our creations.
Because at the end of the day, we share the same belief:
An accessory can be much more than just an object.
It can represent a passion.
A memory.
A journey.
A value.
Or a story that you choose to carry with you every day.
The adventure continues
This announcement marks the end of an important chapter in my entrepreneurial journey.
But more importantly, it marks the beginning of a new chapter for KAZARTT.
A chapter that we are excited to write together.
Thank you for being part of this story from the very beginning.
And thank you for continuing this adventure with us.
KAZARTT was born in Spain, grew across several European countries, and is now preparing to write its next chapter from France. A new stage, but always guided by the same values that have inspired us since day one.
Guillaume & Julian
