The team is growing. Get to know Trixia

The team is growing. Get to know Trixia
I'm over the moon to introduce Trixia Bidayan, our fabulous new marketing manager at KAZARTT. Recently, my schedule became a juggling act, and I just couldn't keep up with all the marketing activities.
Enter Trixia, with her trusty marketing cape and a knack for digital dynamism, ready to take over our social media storytelling.
From the sunny landscapes of the Philippines to the fashion-forward avenues of KAZARTT, she’s the new mastermind behind every post, tweet, and share. Get ready for a dose of humor, style, and some serious coffee talk as Trixia takes the reins!
Let's get to know more about her.

Can you introduce yourself, tell us where you are from, your background.

I am Trix Bidayan, from the Philippines. I am 29 years old, and I have over 8 years of marketing experience from big brands here in the Philippines. I worked with different industries: food and beverages, petroleum, and digital marketing. I've also worked with US nonprofit agencies, where I was in charge of their digital growth: social media, newsletters, webinars, podcasts, and website contents.

When you joined KAZARTT, with your honest opinion, what did you think about the brand? And about the marketing strategy ?

When I joined KAZARTT, I was honestly fascinated by the concept of a business dedicated solely to one product. It's unusual from my experience with various retail companies, but I recognize it as the brand's strength – the ability to specialize and excel in a single category. This focus fosters an in-depth understanding of customer needs and preferences, enabling unparalleled quality and innovation. It's exciting to be part of a team that is genuinely passionate about mastering one thing rather than stretching resources across multiple offerings.

What’s a book or movie that has inspired you recently?

Flamin' Hot" recently inspired me. It's a film I watched on Disney Movies, based on the true story of a Mexican employee who played a significant role in creating the Flamin' Hot flavor for Cheetos in the 1970s. Despite the criticisms that the movie encountered due to unverified real accounts of the story, it was inspiring nonetheless because of the protagonist's grit, and his wife's support and dedication. Their story serves as a powerful testament to the impact of determination, creativity, and diversity in driving innovation and success.

Which model of KAZARTT is your favorite?

I'm particularly fond of the design of the product "Freedom," patterned with music notes. It perfectly encapsulates the essence of the brand, allowing individuals to freely express their unique identity through statement pieces like belts.

Let’s have some fun: If you could design a belt for any celebrity, who would it be and why?

If I could design a belt for any celebrity, it would be for Taylor Swift. Taylor is not only a fashion icon but also a symbol of empowerment and individuality. Her style effortlessly blends elegance with a touch of edginess, making her the perfect muse for a statement accessory like a belt. I would love to create a design that reflects her bold personality and resonates with her message of self-expression and authenticity.

Could you share a fashion trend you love and how you see it influencing our brand?

A fashion trend I personally love is the resurgence of vintage-inspired fashion. This trend embraces the nostalgia of past eras, incorporating retro elements such as bold prints, statement accessories, and classic silhouettes into modern wardrobes. For our brand, this trend presents an opportunity to tap into timeless styles that evoke a sense of nostalgia and charm. By infusing our designs with vintage flair, we can appeal to customers seeking unique, timeless pieces that stand out from mainstream fashion. Additionally, incorporating vintage-inspired elements into our collections allows us to showcase our creativity and versatility, appealing to a broader audience with an appreciation for both classic and contemporary fashion aesthetics

What are you currently working on? Learning ? Passionate about ?

Currently, I'm deeply immersed in expanding my knowledge of digital marketing strategies, particularly in the realm of social media advertising and content creation. I'm also honing my skills in data analysis to better understand consumer behavior and market trends, which is crucial for effective decision-making in today's dynamic business landscape.

In addition to my professional development, I'm passionate about exploring various forms of creative expression, including writing, photography, lettering, drawing, and graphic design. I find immense joy in capturing moments, crafting compelling narratives, and experimenting with visual storytelling techniques. This creative outlet not only fuels my curiosity and imagination but also allows me to continuously evolve as a versatile communicator.

Moreover, I'm dedicated to fostering a deeper understanding of mental health and well-being, both personally and within my community. I'm actively engaged in learning about mindfulness practices, psychology, and holistic approaches to self-care, with a heartfelt commitment to promoting mental wellness and resilience in myself and others.

If you could design KAZARTT's next model, what would it be ?

If I could design KAZARTT's next belt mode,  it would involve incorporating geometric patterns or motifs into the design. This adds a modern and artistic twist to the belts, appealing to customers who appreciate contemporary aesthetics and graphic design elements.

Geometric patterns can range from simple lines and shapes to more intricate and abstract designs, providing versatility in terms of visual impact and style. These patterns could be featured as embossed or printed details on the belt straps, creating a visually dynamic and eye-catching effect.

Where do you see yourself in the next 10 years ?

In the next 10 years, I envision myself continuing to grow both personally and professionally, leveraging my experiences and skills to make a positive impact in my chosen field. Professionally, I see myself in a leadership role, whether it's within my current organization or leading my own venture, where I can drive innovation, mentor others, and contribute to meaningful projects that align with my values and passions.

I aspire to further expand my knowledge and expertise, continually pushing boundaries and exploring new opportunities for growth and development. Whether it's through further education, pursuing advanced certifications, or actively seeking out new challenges, I am committed to lifelong learning and self-improvement.

What's your favorite color ?

Yellow is my favorite color because I feel like it perfectly encapsulates my personality. Just as yellow radiates warmth and positivity, I strive to approach life with optimism and enthusiasm. Much like the vibrant hue of yellow, I aim to spread joy and uplift those around me, making meaningful connections and embracing life's bright moments.

Your favorite dish ?

For my favorite dish, it's Sinigang. It's a Filipino dish, a tamarind-based soup that has a blend of tangy and savory flavor infused with tomatoes, radish and other vegetables. It is usually cooked with beef or pork. The comforting aroma of sinigang simmering on the stove brings back cherished memories of family gatherings and shared meals.

What excites you most about working with a fashion brand like KAZARTT ?

What excites me about working with a fashion brand like KAZARTT is the opportunity to be part of an industry that's constantly evolving and pushing boundaries. I'm thrilled to unleash my creativity, explore new trends, and contribute to a brand that celebrates diversity and self-expression. Working with KAZARTT means being part of a community that values innovation and empowers individuals through fashion.

What motivates you each morning ?

What gets me going each morning is the thought of diving into the day's adventures. Whether it's diving into exciting projects, catching up with colleagues, or just knowing there's a fresh cup of coffee waiting, I'm pumped to make the most of the day ahead. There's nothing like the buzz of new opportunities and the chance to crush some goals!

Coffee or tea ?

Definitely, coffee!

If you could pick any location in the world for a KAZARTT fashion shoot, where would it be and why?

If I could choose any location in the world for a KAZARTT fashion shoot, I would opt for the vibrant streets of Tokyo, Japan. Tokyo's dynamic blend of traditional culture and modern innovation offers a visually stunning backdrop that perfectly complements KAZARTT's eclectic and versatile style.